Commerce

Customers

Know your buyers and build relationships

A unified customer database that tracks purchases, contact info, and communication history. Segment customers for targeted marketing.

View customers
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Key Highlights

Customer Profiles

Contact info, order history, and notes

Segments

Group customers by behaviour or attributes

Communication

Email customers directly from the dashboard

Export

Download your customer list anytime

Why Choose Customers?

Understanding your customers is the foundation of any successful business. The onepg.app Customers module automatically creates a profile for every person who makes a purchase, subscribes, or signs up — giving you a unified database of contacts, order history, and communication records.

Segment customers by behaviour, purchase history, or custom tags to power targeted marketing. View lifetime value, track repeat purchases, and identify your most valuable customers. Email customers directly from their profile page or export segments for use in external tools.

GDPR-friendly data management ensures you handle personal information responsibly. Merge duplicate profiles, honour data deletion requests, and export customer data on demand. Your customer database stays clean, compliant, and actionable.

How Customers Works

1

Profiles created automatically

When someone purchases, subscribes, or signs up, a customer profile is created with their details.

2

View full history

Each profile shows order history, subscription status, communication log, and custom notes.

3

Segment and tag

Group customers by behaviour, purchase amount, or custom tags for targeted outreach.

4

Engage and retain

Email segments directly, identify VIP customers, and track lifetime value trends.

Benefits

Automatic profile creation on purchase
Lifetime value tracking
GDPR-friendly data management
Merge duplicate profiles

Customers vs the Alternatives

Featureonepg.appDIY / PluginsEnterprise
Auto profile creationYesPlugin-dependentYes
Customer segmentsBuilt-inThird-party CRMAdvanced
Lifetime value trackingIncludedManual calculationIncluded
GDPR toolsBuilt-inPlugin requiredBuilt-in
CostIncludedCRM subscriptionIncluded in plan

Use Cases

Customer relationship management

Targeted email campaigns

VIP and loyalty programmes

Customers — Frequently Asked Questions

Are customer profiles created automatically?+
Yes. A profile is created whenever someone makes a purchase, subscribes to your list, or creates a member account.
Can I segment customers?+
Yes. Segment by purchase history, total spend, tags, sign-up date, and more.
Is customer data GDPR-compliant?+
Yes. You can export, anonymise, or delete customer data at any time to comply with GDPR and other privacy regulations.
Can I merge duplicate profiles?+
Yes. The dashboard detects potential duplicates and lets you merge them with one click.

Ready to use Customers?

Get started with Customers and all other modules — free, no credit card required.